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CNN Spotlights Our Mission
When a global business network like CNN International wants to talk about your company, it's proof your approach is being taken seriously on a global stage. That's why we're excited to share that CNN's flagship show, Quest Means Business interviewed our CEO David Kaplan. The segment went far beyond our brand, focusing on the core purpose behind our community-first investment round. Watch the full segment.
Growing Twice as Fast as the Hospitality Industry
We’re setting a new standard in hospitality growth, with projected revenue compounding at 50%+ annually, nearly twice as fast as industry leaders.
As revenue climbs, profitability accelerates too. Our profit margins are projected to outpace sales growth, and net income is expected to improve by $6.8M by 2028.
This means you’re investing in a hospitality business designed to both scale and generate value quickly.
A Toast to Our Story
Over nearly 20 years, Death & Co — and now Gin & Luck — have redefined the cocktail industry. Death & Co has earned top accolades including placements on the World’s 50 Best Bars and an array of awards at Tales of the Cocktail’s Spirited Awards (World’s Best Menu, America’s Best Cocktail Bar).
Our second book, Cocktail Codex, was the first drinks book ever to win a James Beard Award for Book of the Year. With the largest Instagram following of any bar and the most extensive retail marketplace in the industry, we’ve built a global community of cocktail enthusiasts. Our four bars welcome 7,500+ weekly visitors, generate tens of millions in revenue, and are all profitable.
Beyond the bar, we’re expanding into retail, ready-to-drink cocktails, hotels, new brands, and more — all primed for exponential growth.
More Than Just Cocktails
We create award-winning cocktail bars and hotels with thriving food & beverage programs, but we don’t stop there. We’re also bringing the same impeccable experiences to additional businesses such as:
Each of these businesses help drive traffic to our core brick & mortar operations.
Our 2025 expansion includes captivating destinations in Nashville, Atlanta, and Seattle...
Our signature hospitality has arrived in Las Vegas — Close Company is now open at The Venetian Resort...
A fully-funded hotel project, Municipal Grand Savannah, as part of our Midnight Auteur Hotels joint venture...
As well as our international expansion to Australia with Death & Co Brisbane and Death & Co Melbourne.
A Proven, Profitable Business Model
19 Years of Leadership – defining modern cocktail culture since 2006
$14M Annual Revenue in 2024 and just under $20M in Revenue projected for 2025
Forecasting $40M in Revenue by 2026
4 Flagship Bars in NYC, LA, Denver, DC
3 Award-Winning Books – bestsellers and industry standards
One of the Largest Social Followings of any cocktail brand
We Have The Ideal Growth Strategy
Gin & Luck’s growth strategy is uniquely designed to maximize expansion while minimizing risk, setting us apart in the hospitality industry. By leveraging strong developer partnerships, the majority of new cocktail bar opening costs are covered via external funding, allowing us to focus on operational excellence and brand building.
Our flexible approach to hotel deals—ranging from management agreements to ownership opportunities—enables us to scale efficiently while aligning with market dynamics. Additionally, licensing agreements create investment-free revenue streams that extend the reach of our brands globally, reinforcing our reputation as an industry leader. This unparalleled strategy combines financial prudence with bold innovation, driving sustainable growth and long-term success.
Our Mix of Legacy & Agility
Recognized among the top bars across the country, our legacy brand is a solid foundation for our nimble approach to growth. Through initiatives like our Death & Co sister brand, Close Company, and our expansion into hotels with Midnight Auteur, we’re able to minimize build-out costs and maximize operating margins.
Close Company was created as an evolution of the Death & Co experience — one centered on fantastic cocktails but suited for new, untapped audiences. Iterative but not repetitive, Close Company is designed to seamlessly land in markets that crave high-quality experiences without pretense.
The demand for our brands is such that landlords are willing to subsidize 80% to 100% of total opening costs.*
Our Plans for 2025
From new bars to new business ventures, we plan to garnish cities across America with our signature offerings over many years. It starts with three key projects lined up for the next 12 months.
Nashville
Our Nashville CloseCompany project opened in May 2025 with a fully funded project budget.
Municipal Grand Savannah
A 44 room boutique hotel in the heart of downtown Savannah with three different F&B outlets and a rooftop, opened in July.
Las Vegas
Nestled inside the Venetian Casino, Close Company Las Vegas is our first US based licensing deal for our new brand.
Atlanta
In Atlanta, we've secured $400 per square foot in Tenant Improvement funds for our second Close Company, coming to the city in 2025.
Seattle
Our Seattle Death & Colocation is secured with a $1.85M project budget from the developer.
Melbourne, Australia
Our first international Death & Co property brought to life through a long term relationship with Australia Venue Company.
Brisbane, Australia
Our second international Death & Co property brought to life through a long term relationship with Australia Venue Company.
Planned 2025 Openings
Investor Perks
• Invites to all investor events (investor happy hours held annually at each door as well as investor invite-only pre-opening events);
• Free access to Fashioned, Death & Co’s forthcoming cocktail education platform and community hub (to launch late July 2025).
• 10% off all Gin & Luck properties (Death & Co, Close Company, and Death & Co Market); and a signed Death & Co book of your choosing.
• 2007 Death & Co cocktail pricing (i.e. $12 cocktails).
• A signed Death & Co illustration from Tim Tomkinson (the illustrator of Death & Co menus).
• A personal cocktail class for you and a group of ten (10) of your friends held at one of any of our locations.
• A cocktail created for you, named by you, and featured at the Death & Co location of your choosing for one (1) season.
• A commemorative plaque at the Death & Co of your choosing;
• An invitation to participate in a regularly scheduled quarterly call with Gin & Luck + Death & Co CEO, David Kaplan.
• An original framed Death & Co illustration by Tim Tomkinson.
• A catered cocktail party for up to fifty (50) guests at a Gin & Luck location of your choosing.
Here’s what you’ll get:
• Founder Recognition: Your name (or group name) listed on the menu and any venue press as a Founding Partner of that location.
• VIP Treatment, Always: Receive 25% off your tab for you and your guests every time you visit that location—for life.
• Legacy-Level Access: Private table for major events, first invitations to new concept openings, and a seat at the table (literally and figuratively) for milestone celebrations.
• Access to annual strategy dinners or retreats.
Our Next Chapter: Lifestyle Hotels
With the launch of Municipal Grand, we’re bringing our signature cocktail experiences to a boutique hotel setting. Nestled among the oak-lined streets and historic architecture of Savannah’s coastal downtown, this carefully-restored historic property blends revelry and respite with our distinctive approach to modern hospitality.
Guests can expect world-class cocktails, lively gathering spaces, thoughtful guest rooms, and immersive design throughout—each detail crafted to spark connection and elevate the everyday.
Press
The Team Behind the Brand
David has worked in the hospitality business since the age of 13. In the summer of 2006, at 24 years old, he opened Death & Company, a cocktail bar in the East Village of Manhattan, with his partner Ravi DeRossi. At the 2010 Tales of the Cocktail Spirited Awards Death & Co won America’s Best Cocktail Bar and World’s Best Cocktail Menu. After more than a decade of growth and brand consulting, David and his partners formed Gin & Luck, a hospitality group that today creates cocktail anchored destinations and experiences across the US, and is the umbrella company for a growing roster of hospitality ventures, including four Death & Co locations (New York, Denver, Los Angeles, Washington, D.C.), an online retail platform, Midnight Auteur Hotels, a new hotel ownership and management company, content creation in the form of new published books, and a ready to drink cocktail line. David has also co-authored three award-winning, best-selling cocktail books, including Death & Co: Modern Classic Cocktails, Cocktail Codex, and Death & Co: Welcome Home. David runs Gin & Luck as CEO, working alongside COO Alex Day and a talented team of operators and creatives. When not on the road, he lives in Seattle with his wife Jenna, daughter Aria, and their dogs, Stella and Doug.
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Originally a bartender in Death & Co’s early days, Alex became an owner in 2010. For more than 15 years now, Alex has trained hundreds of bartenders, designed dozens of bars, and along the way, has fallen deeply in love with the process of turning the idea of a bar into a reality. Since forming Gin & Luck with partner David Kaplan, Alex focuses primarily on company operations, planning and logistics, process improvement, design and systems. Passionate about education, he is a regular speaker at industry conferences and specialized events, as well as a contributor to various publications as a writer and expert commentator. Alex is the coauthor of Death & Co: Modern Classic Cocktails, as well as the James Beard and Spirited Award-winning book, Cocktail Codex: Origins, Fundamentals, Formulas, and Death & Co: Welcome Home. Alex lives in Portland, Maine with his husband, Andrew.
Watch Our Investor Q&A
Watch our most recent replays to gain valuable insights into our company and this exciting investment opportunity. This is a fantastic chance to learn directly from our leadership team and understand our vision and strategy. Stay tuned for future webinars where you can participate in live Q&A sessions and get your questions answered in real time.