Invest in Our Nationally Acclaimed Hospitality Group

Following the success of our visionary Death & Co cocktail brand, we’re expanding to a diverse portfolio that includes bars, hotels, retail sales, award-winning books, and a growing online presence. Now, you can become a part of our future.

Invest now
$1,001.18
Min. Investment
$1.81
Share Price

See why our cocktail brand could define a new era of hospitality.

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6+ Revenue Streams

Bars, online retail, book sales, hotel operations, and more

$11B+ Cocktail Industry1

Plus, the broader hospitality market

Proven Track Record

An award-winning name in cocktails

A Toast to Our Story

We’ve been in the industry for 18 years and have become a category leader. Our experience and proven track record of success has primed us for even more growth. We have 7,500+ weekly visitors to our bars. Our four brick-and-mortar bars are doing tens of millions in revenue and are all profitable. We’ve written award-winning cocktail books, built brands beyond Death & Co, accrued accolades from industry-leading establishments, launched an online marketplace for cocktail enthusiasts, brought high quality ready to drink cocktails to the market, and more.

More Than Just Food & Beverage

We create award-winning cocktail bars and hotels with thriving food & beverage programs, but we don’t stop there. We’re also bringing the same impeccable experiences to additional businesses such as:

  • Our online retail marketplace, Death & Co Market

  • Canned cocktails

  • Cocktail books and Media

  • Education platforms

  • And more

Each of these businesses help drive traffic to our core brick & mortar operations.

Where We’re Going

These projects promise to deliver the one-of-a-kind experiences we’re known for, all anchored by unparalleled hospitality and exceptional cocktails.

Our expansion plan includes captivating destinations in Atlanta, Seattle, and Nashville…

We’re also bringing our signature magic to an iconic casino in the heart of Las Vegas… 

And a fully-funded hotel project as part of our Midnight Auteur Hotels joint venture

We Have The Ideal Growth Plan

The hospitality industry is often paved with hefty capital requirements, a roadblock that many companies struggle to overcome. We have identified the keys to growing quickly while giving customers the same exceptional experience they’ve enjoyed for nearly two decades.

Our Mix of Legacy & Agility

Recognized among the top bars across the country, our legacy brand creates a solid foundation for our nimble approach to growth. Through initiatives like our Death & Co sub-brand, Close Company, and our expansion into hotels with Midnight Auteur, we’re able to minimize build-out costs and maximize operating margins.

The demand for our brands is such that landlords are willing to subsidize 80% to 100% of total opening costs.*

Learn more about what makes our investment opportunity so unique.

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An Exceptional Community in an $11B Industry1

The cocktail bar market is projected to be an $11B opportunity. With 163 million Americans dining and drinking out every week2, we believe in the longevity of the hospitality industry, as anchored by our amazing community of enthusiasts – which continues to expand every year. And thanks to our expanding IP portfolio, we’re convinced this is only the beginning of our growth.

Exclusive Investor Perks

Time-Based Perks

First 15 days
10% off at all Death & Co properties for life
Priority reservations at all Death & Co properties
First 30 days
Priority reservations at all Death & Co properties

Amount-Based Perks

Invest

$2,500
Priority reservations at all Death & Co properties

Invest

$5,000
Tier 1 perks
D&C Book

Invest

$10,000
Tier 2 perks
10% off at all Death & Co properties for life

Invest

$15,000
Tier 3 perks
A signed D&C illustration print from Tim Tomkinson

Invest

$25,000
Tier 3 perks
A cocktail created for you, named by you

Our Plans for 2024 & Beyond

From new bars to new business ventures, we plan to garnish cities across America with our signature offerings over many years. It starts with three key projects lined up for the next 12 months.

1

Nashville

Our Nashville Close Company project is ready to roll, with a fully funded project budget, requiring just a $150k contribution from us.

2

Atlanta

In Atlanta, we've secured $400 per square foot in Tenant Improvement funds for Close Company, our Death & Co sub-brand.

3

Seattle

Our Seattle Death & Co door is secured with a $1.85M project budget from the developer.

Planned Openings

2024
  • Nashville - Close Company

  • Atlanta - Close Company

  • Las Vegas - Close Company

2025
  • Seattle - Death & Co 

  • Savannah - Midnight Auteur

  • Chicago - Death & Co

  • Denver- Close Company

  • Los Angeles - To be announced

We must overcome many risks in order to be successful.  Without limitation these risks include, severe weather, fire, flood, pandemic, economic change, changes in the tastes of the consumer, changes in pricing from suppliers, changes in local real estate markets, interest rate variance, labor unrest and changes in personnel.  For a more full description of the risks please see our Form C if you are purchasing shares via Reg CF and our PPM if you are purchasing shares via Reg D.

See why our cocktail brand is paving the path for the future of hospitality.

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Investors who believe

Kimberly Grant
Former Global Head of Restaurants and Bars – Four Seasons Hotels and Resorts
Michael Doneff
VP, F&B Concept Development, Four Seasons Hotels and Resorts
Willy Schlacks
CEO of EquipmentShare

Awards

The World’s Most Essential Bars

2016, 2017, 2018, 2019

The World's 50 Best

Best Bars in America

2017, 2019

Esquire

World’s 50 Best Bars

2020

The World's 50 Best

Most Notable Bar Openings in America

2018

Punch

Top of the Town

2019

5280

20 Best Bars in Denver

2020

Conde Nast Traveler

The Most Notable New Bars in America

2019

Punch

The Bar World 100

2019

Drinks International

The Best Day Trips from the City

2020

Conde Nast Traveler

The Best Barware to Upgrade Your Home Bar

2021

Forbes

World’s 50 Best Bars (51-100)

2021, Death & Co Los Angeles

World’s 50 Best Bars

North America’s 50 Best Bars (#34)

2022, Death & Co Los Angeles

World’s 50 Best Bars

North America’s 50 Best Bars (#36)

2022, Death & Co Denver

World’s 50 Best Bars

James Beard “Best New Cocktail Book” Finalist

2022

Welcome Home

IACP Awards Finalist

2022

Welcome Home

Tales of The Cocktail Spirited Awards “Best New Cocktail Book” Finalist

2022

Tales of The Cocktail

Readable Feast Awards, Best Aesthetic Achievement, Best Single Subject, Book of the Year

2023

Welcome Home

Time – Based Perks

First 15 days
10% off at all Death & Co properties for life
Priority reservations at all Death & Co properties
First 30 days
Priority reservations at all Death & Co properties

"First 15 days" begins on the day this offering is launched (the "Launch Date") through 11:59 pm Pacific Standard Time ("PST") (06:59 am Coordinated Universal Time ("UTC") and ends on the 15th day following the Launch Date. "First 30 days" begins on the Launch Date through 11:59 pm PST and ends on the 30th day.

Amount – Based Perks

Tier 1

$2,500

Priority reservations at all Death & Co properties
Tier 2

$5,000

Tier 1 perks, plus D&C Book 
Tier 3

$10,000

Tier 2 perks, plus 10% off at all Death & Co properties for life
Tier 4

$15,000

Tier 3 perks, plus a signed D&C illustration print from Tim Tomkinson
Tier 5

$25,000

Tier 4 perks, plus a cocktail created for you, named by you

The Team Behind the Brand

CEO David Kaplan

With his long-standing experience in hospitality and successful establishment of Death & Co, David demonstrates a deep understanding of the industry and strategic growth. 

COO Alex Day

Alex transitioned long ago from bartender to key operational leader, bringing hands-on creative experience and a focus on innovation and process improvement.

Join the Discussion

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FAQs

Why invest in startups?

Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

How much can I invest?

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

How do I calculate my net worth?

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

What are the tax implications of an equity crowdfunding investment?

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

Who can invest in a Regulation CF Offering?

Individuals over 18 years of age can invest.

What do I need to know about early-stage investing? Are these investments risky?

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

When will I get my investment back?

The Common Stock (the "Shares") of Death & Company (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

Can I sell my shares?

Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.

Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)

What happens if a company does not reach their funding target?

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

How can I learn more about a company's offering?

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

What if I change my mind about investing?

You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email:

How do I keep up with how the company is doing?

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

What relationship does the company have with DealMaker Securities?

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.

What’s your share price?

$1.81

What is the minimum investment size?

$1001.18

What kind of shares are you issuing?

Series C-1 Preferred Stock

How much are you raising? 

2,069,998.45

Why Should I Invest?

Gin & Luck is one of the industry leaders, the most recognized cocktail brand globally (based on Instagram following, book sales, and media impressions), and has a diversified business base and a uniquely progressive growth strategy. Investing in Gin & Luck offers a unique opportunity due to its proven track record in the thriving $8 billion cocktail bar industry in the US ( and its innovative approach to expansion. The company, known for its flagship venue, Death & Co, has not only established a successful brand but has also become a cultural icon in the cocktail world. Their strategic expansion includes ventures like the new Close Company concept, a line of canned cocktails, and food & beverage driven hotel development and operations, demonstrating a forward-thinking and cost-effective growth strategy. The strength of their brand is further amplified by their award-winning books and robust online presence, highlighting their ability to engage a diverse community and build customer loyalty. Leadership is another strong suit, with a team of experienced industry veterans guiding the company's direction and ensuring profitability. Additionally, the diversification of their business model across different ventures provides multiple revenue streams, reducing investment risk and increasing growth potential. The involvement in real estate through their hotel ventures adds an extra layer of investment security and opportunities for capital appreciation. This blend of success, innovation, and strategic diversification makes Gin & Luck an appealing investment for those looking to tap into a dynamic and growing market.

How do I know Death & Co hasn't peaked?

They have a massive expansion plan underway, opening in new cities in 2024 and beyond and opening with new concepts and partnerships. Firstly, their expansion beyond their flagship brand to ventures like Close Company, canned cocktails, and hotel operations shows they are branching out and finding new avenues of growth. Secondly, the hospitality and cocktail industry is massive. The US cocktail bar market alone is calculated to be $11B and Gin & Luck's established brand positions them to capitalize on this trend. Their proven ability to attract substantial developer investment for new projects indicates strong market confidence in their growth potential. Lastly, the company's plans for international expansion and entry into e-learning platforms for cocktail education help them continue to grow in an evolving market.

Why hasn't a bigger company done this already?

By building organically from the ground up, and starting in the early days of the cocktail renaissance, they were able to do what a bigger brand couldn’t risk doing. Now they are the industry leaders with a long standing pedigree.

How do I get a return on my investment?

Investing in startups is risky and there is no guarantee you will get a return on your investment. However, an exit opens up the opportunity where you could convert your shares into cash or a more liquid asset. Exits include going public, getting acquired by a larger company, or our company buying back shares. If the value of our company grows, then you have a higher potential of making a profit on your investment during one of these exits.

How long are you expecting the company to operate before needing another round?

12-18 months. All incremental funding is intended to be accretive on a price/share and enterprise value basis. Company’s total funding goal is $5M for current phase of fundraising with only a portion coming from this offer.

When will I receive my shares?

Shares will be rewarded after the investment funds clear. This typically takes around 3 weeks after investment

Are there higher fees if you invest via credit card vs. ACH?

No, costs are the same, regardless of how you invest.

Will you be paying out dividends to investors?

No.

Are you an accredited investor?

An accredited investor includes individuals with an annual income exceeding $200,000 (or $300,000 combined with a spouse) for the past two years, or a net worth exceeding $1 million, either individually or jointly with a spouse, excluding their primary residence.

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