Thank you to everyone who invested in our most recent funding round.

Our campaign is now closed. Thank you to the investors who helped us reach our investment goal!

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Gin & Luck Highlights

As SeedInvest’s very first hospitality campaign, Death & Co successfully raised over $2.6M in 2018. This was the 2nd most successful Reg CF and Reg D round in the platform's history.
98.3%
Total company revenue increased by 98.3% year over year (2021 vs 2020)
$4.95M
2018
$7.39M
2019
360%
Death & Co Marketplace growth from 93k in 2019 to over $346k in 2020
93k
2019
$346k
2020
85%
Growth of Proprietors LLC, the company’s consulting arm, from $398K in 2018 to $736K in 2019
$398K
2018
$736K
2019
49%
Total company revenue growth from $4.95M in 2018 to $7.39M in 2019
$4.95M
2018
$7.39M
2019
360%
Death & Co Marketplace growth from 93k in 2019 to over $346k in 2020
93k
2019
$346k
2020
85%
Growth of Proprietors LLC, the company’s consulting arm, from $398K in 2018 to $736K in 2019
$398K
2018
$736K
2019
Own Shares In One Of The Most Recognized & Respected Names In Bar Culture

Death & Co was born from the desire to create cocktail-anchored experiences and bring people together through dynamic diversification in the hospitality industry.

Connection

We build relationships through intuition, empathy and transparency.

Professionalism

We are ambassadors of Gin & Luck and our companies Proprietors LLC and Death & Co, inside and outside of our businesses.

A.B.K.
(Always Be Knolling)

We execute with focus and work to completion.

Excellence

We will forever be chasing excellence as it is a pursuit without end.

Contagious Joy

When we’re having fun, it emanates out and influences our work and the people around us.

AS SEEN IN

“Of the bars that have fueled the modern cocktail revival, Death & Co has had one of the greatest influences on bartenders and drinkers alike since it opened 10 years ago. ”
“Death & Co was key to the exploding speakeasy trend in high-end drinking.”
“Few bars have played a more pivotal role in the modern cocktail movement, have recruited more rockstar bartenders, and earned as much critical acclaim. Death & Co has been credited with bringing the country out of a vodka tonic funk.”
“Death & Co cropped up on New Year’s Eve, 2007, and made one hell of a splash. The drinks were so precise, containing instant classics now mimicked nationwide.”

Awards

Best American Cocktail Bar at Tales of  the Cocktail’s Spirited Awards
World's Best Cocktail Menu at Tales of the Cocktail’s Spirited Awards
Book of the Year for Cocktail Codex – the first beverage book to ever win the category
Invest In A New Iteration Of  The Hospitality Industry

Gin & Luck, alongside it's subsidiary companies, are ready to pursue further capitalization to fan the flames of a well-established company and achieve radical growth.

Opportunities To Scale:
  • Rents are low and landlords are motivated
  • Spaces with existing infrastructure are available, lowering startup costs
  • Opportunity for greater business diversification

5 REVENUE STREAMS

BRICK & MORTAR

Death & Co

  • Existing properties include Death & Co New York, Death & Co Denver, and Death & Co Los Angeles.
  • Currently seeking national and international below-market leases and opportunities in a number of markets to continue expanding its marquee brand.
  • Assessing markets and spaces to expand and create new beverage-driven brands.

Proprietors LLC

Consulting & Management

Proprietors LLC is a low-overhead services company specializing in opening cocktail-focused beverage programs for consulting clients, as well as ground-up new concepts and ongoing operations for management clients.

  • Management deals are typically ground-up food & beverage concepts opened and operated by the company within larger developments such as boutique hotels or airports.
  • We have a number of management properties in the works, including a soon-to-open project in Charleston, S.C. and a forthcoming project in Aspen, CO. 
  • We have a licensing deal for a new restaurant and bar located at the updated Laguardia airport.
  • Our clients range from national corporations such as Hilton, Arclight Cinemas, Lettuce Entertain You, MGM, Pernod Ricard, Bacardi, and Virgin Airways, to independent hotels, bars, and restaurants such as Bibo, W. Wolfskill, 71 Above, Radar, Zinc Cafe & Market, Barra Stella, Belcampo, Glorietta, Chateau, and more.
  • We’re regarded globally as a premier services company in the space with a ten-year track record of success.

Midnight Auteur Hotels

Real Estate & Management

Midnight Auteur Hotels is the common name for our hotel pursuits in partnership with Ryan Diggins of The Ramble Hotel and Gravitas, the development arm of his company.

  • Gin & Luck Inc is entering into a partnership with Ryan Diggins and Gravitas that will contain two businesses:
M/A Capital Ventures, which will develop and own hotel assets
Midnight Auteur, which will operate the food and beverage sectors of hotels for properties that we own, either in partnership with developers or as management agreements.

Gin & Luck Media

G&L Education Platform

Gin & Luck Media is developing a public-facing online education platform geared specifically toward the cocktail-focused hospitality sector.

Books

  • The Gin & Luck team has authored three books:
  • Death & Co: Modern Classic Cocktails (2014)
  • Cocktail Codex: Fundamentals, Formulas, Evolutions (2018)
  • Death & Co Welcome Home (November 2021)
  • The published books received widespread global media coverage, category-leading sales, and respected accolades and awards.
  • We’re pursuing future content initiatives such as apps, new books, and video content.

Additional Projects

  • We have a number of media projects in the works, including the planning and beta testing of an online education platform.

Consumer Goods

Retail

Death & Co Marketplace

  • The pandemic has positively impacted our retail division, with a substantial increase in sales throughout 2020. We’re positioned for continued growth with a projected sales target 50% above our 2020 performance of $350K.


Death & Co Ready-To-Drink Products

  • Signed consulting and licensing agreement for a new line of canned and bottled cocktails with the goal of national distribution for both on and off-premises.

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High Company Wide Margin

Culture & Hospitality

Developers now want cocktail driven establishments to fill out their curated properties. Nightlife is important but few landlords want a club or dive bar, they want some thing elevated that will garner press, other tenants, and guest traffic.

Fragmented Competition

Multi unit operators such as D&C can leverage cost of goods on a national level, ensuring advantageous purchase prices across venues.

Existing & Upcoming Business Ventures

Upcoming Locations
  • Portland, ME - 2022
  • NEW YORK CITY, NY - 2022
  • ASPEN, CO - 2023
  • Washington DC - 2023
Active Opportunities
  • Savannah GA,
  • Santa Barbara CA,
  • Boston MA,
  • Denver CO,

DEATH & CO NEW YORK

  • New Year’s Eve, 2006/2007
  • SPACE: 2,000 square feet (1,000 usable for guests), 54 seats
  • 2019 REVENUES: $2,246,633
CURRENT STATUS:
Open and operational to local occupancy restrictions and hours.
ACCOLADES:
Esquire, Conde Nast, Vinepair, Eater, Newsweek, Departures, Town & Country, World’s 50 Best, ChicagoTribune, New York Magazine, Tales of the Cocktail

DEATH & CO DENVER

  • OPENED: 2018
  • SPACE: 12,000 square feet, multiple outlets (daytime cafe, DC/AM; main lobby bar; mezzanine bar; outdoor garden; events), 250 seats
  • 2019 REVENUES: $4,697,965
CURRENT STATUS:
Open and operational to local occupancy restrictions and hours.
ACCOLADES:
Tasting Table, Vionepair, PUNCH, Eater, The Manual, Eater, CondeNast, 303 Magazine, Chilled, Esquire, Thrillist, 5280, Westword

DEATH & CO LOS ANGELES

  • OPENED:January, 2020
  • SPACE: 3,000 square feet, 125 seats2019 REVENUES: N/A
  • 2019 REVENUE: N/A
CURRENT STATUS:
Open and operational to local occupancy restrictions and hours.
ACCOLADES:
Eater, PUNCH, Cool Hunting, LA Times, Time Out

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Investor Perks

Tier 1
$2,500+

Receives a 10 pack of priority reservations at any Gin & Luck brick and mortar property, including Death & Co locations in New York City, Denver, Los Angeles, as well as future properties.

Tier 2
$5,000+

Receives Tier 1 perks, access to the Death & Co Cocktail Compendium (a searchable app of original recipes), and a signed copy of the new Death & Co book, published October 2021.

Tier 3
$20,000+

Receives Tier 2 perks, access to Investor Cocktail 101 class, 10% off at all Death & Co properties, priority reservations for life, and invitations to exclusive launch events (such as book launch parties, openings, etc).

bronze
$50,000+

Receives Tier 2 perks, access to Investor Cocktail 101 class, 10% off at all Death & Co properties, priority reservations for life, and invitations to exclusive launch events (such as book launch parties, openings, etc).

gold
$100,000+

Receives SILVER perks, a private cocktail class for up to 10 guests at a Gin & Luck brick and mortar location of their choosing, and an original framed Death & Co illustration by Tim Tomkinson.

platınum
$200,000+

Receives GOLD perks, plus a catered cocktail party for up to 50 guests at a Gin & Luck location of their choosing.

dıamond
$500,000+

Receives PLATINUM perks, design, and consultation services for a custom home bar, plus a Death & Co cocktail party for the completed home bar project for up to 75 guests.

15 Years Of Cocktail Based Hospitality

Proprietors LLC has collectively assembled and continues to consult on and oversee some of the world’s best bars and beverage programs. Together, the team is a one-stop-shop for creating and executing a robust and profitable F&B operation.
Concept Development
Planning
Design & Build
Implementation
Operational Oversight & Management

Leadership Team

  • DAVID KAPLAN
    CHIEF EXECUTIVE OFFICER
    David has worked in the hospitality business since the age of 13. In the summer of 2006, at the age of 24, he designed and opened Death & Company, a cocktail bar in the East Village of Manhattan, and shortly after formed the hospitality consulting and management company Proprietors LLC with Alex Day and Devon Tarby. As the founder and CEO, David drives company growth and culture, and directly manages the marketing and retail divisions.
  • ALEX DAY
    CHIEF OPERATING OFFICER
    Originally a bartender in Death & Co’s early days, Alex has been a partner since 2010 and has since co-formed various businesses in partnership with David Kaplan and Devon Tarby. As Chief Operating Officer at Gin & Luck, Alex leads all company departments, from daily operations to new venture planning.
  • DEVON TARBY
    CHIEF SERVICES OFFICER
    Devon Tarby began her career as a bartender at world-renowned cocktail bar The Varnish, located in Downtown Los Angeles. Today, she is the Chief Services Officer for Gin & Luck and manages Proprietors LLC, a full-service hospitality firm that consults on and operates a myriad of F&B projects. Over the last five years, Devon has opened dozens of projects across the US and abroad ranging from Michelin starred restaurants, movie theaters, hotels, to award-winning cocktail bars.

Gin & Luck Company Structure & Team

MARKETING & RETAIL

MARKETING DIRECTOR
DAVID KAPLAN
PUBLIC RELATIONS
THIS ONE PR
SOCIAL MEDIA
NORA VARCHO
RETAIL FULFILLMENT
CRAFTWORK DESIGN

PROPRIETORS LLC

CHIEF SERVICES OFFICER
DEVON TARBY
LEAD TRAINER
JORDAN SCHWARTZ
LEAD DEVELOPER
LAUREN CORRIVEAU
INFRASTRUCTURE & PLANNING LEAD
HENRY FOOTE

B&M OPERATIONS

DIRECTOR OF OPERATIONS
MICHAEL SHAIN
BEVERAGE DIRECTOR
TYSON BUHLER
CULINARY DIRECTOR
WES HAMILTON
B&M OPERATIONS
GENERAL MANAGER, FLOOR
MANAGER, BAR MANAGER/
HEAD BARTENDER, CHEF
DE CUISINE, SERVER,
BARTENDER, COOK, HOST,
SUPPORT STAFF

G&L ADMIN

CONTROLLER
MARIE D’ANTONIO
BOOKKEEPER
MASSIEL HURTADO
ACCOUNTING FIRM
EXTERNAL
HUMAN RESOURCES FIRM
EXTERNAL
Invest In A New Iteration Of The Hospitality Industry

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