Nationally Acclaimed Hospitality Group

Gin & Luck, the parent hospitality group of renowned cocktail brand Death & Company, drives scalable growth through brand power, proven systems, and operational expertise. With award-winning establishments across diverse markets, we expand via developer-funded ventures, flexible-funding hotel projects, and licensing deals. Now, you can be part of our story.

$1.81
Share Price
$1,003.94
Min. Investment
Why Invest in Death & Co
  • Exceptional Growth Potential: The scalability of our company positions us for a massive exit opportunity and an elevated, high-multiple valuation.
  • The Most Recognizable Cocktail Brand: With 18 years of operational excellence, industry-defining bars, and award-winning books, Death & Co is the premiere cocktail bar brand in the world.
  • Scalable Model: Developer relationships and the strength of our brands reduce initial capital requirements, enabling rapid growth in high-demand markets.
  • Diverse Revenue Streams: Varied cocktail bar brands across multiple markets, hotel management, hotel real estate ownership, IP ownership, licensing deals, direct-to-consumer retail, and our forthcoming pay-walled education platform.
  • Proven Success: Long-developed systems and processes have enabled the company to successfully open remote operations in diverse markets, generating over $14M in annual revenue in 2024.
  • Unmatched Marketing Engines: Death & Co is backed by one of the largest social media followings of any bar in the world, a powerhouse PR engine driving billions in annual reach, an industry-leading retail marketplace, a forthcoming online education platform, and an online cocktail database that deepens guest engagement.

Get the investor brief to see what really sets us apart

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A glass of yellow liquid sits on a table.

A Toast to Our Story

Over nearly 20 years, Death & Co — and now Gin & Luck — have redefined the cocktail industry. Death & Co has earned top accolades including placements on the World’s 50 Best Bars and an array of awards at Tales of the Cocktail’s Spirited Awards (World’s Best Menu, America’s Best Cocktail Bar). Our second book, Cocktail Codex, was the first drinks book ever to win a James Beard Award for Book of the Year. With the largest Instagram following of any bar and the most extensive retail marketplace in the industry, we’ve built a global community of cocktail enthusiasts. Our four bars welcome 7,500+ weekly visitors, generate tens of millions in revenue, and are all profitable. Beyond the bar, we’re expanding into retail, ready-to-drink cocktails, hotels, new brands, and more — all primed for exponential growth.

More Than Just Cocktails

We create award-winning cocktail bars and hotels with thriving food & beverage programs, but we don’t stop there. We’re also bringing the same impeccable experiences to additional businesses such as:

  • Hotel concept development + management

  • Hotel real estate ownership

  • IP ownership

  • Robust events business

  • Direct-to-consumer marketplace

  • Paywalled education platform

  • …and more!

Each of these businesses help drive traffic to our core brick & mortar operations.

Death & Co books on a wooden table.

An Exceptional Community in an $11B Industry1

The cocktail bar market is projected to be an $11B opportunity. With 163 million Americans dining and drinking out every week2, we believe in the longevity of the hospitality industry, as anchored by our amazing community of enthusiasts – which continues to expand every year. And thanks to our expanding IP portfolio, we’re convinced this is only the beginning of our growth.

A bar with a man and woman standing behind it.

Where We’re Going

These projects promise to deliver the one-of-a-kind experiences we’re known for, all anchored by unparalleled hospitality and exceptional cocktails.

A large Ferris wheel with red lights in front of a city skyline.

Our 2025 expansion includes captivating destinations in Nashville, Atlanta, and Seattle...

Cocktail being poured into a drink glass.

We’re also bringing our signature hospitality to an iconic casino in the heart of Las Vegas...

A black and white photo of a room with a blue couch and a brown table.

A fully-funded hotel project, Municipal Grand Savannah, as part of our Midnight Auteur Hotels joint venture...

Birds-eye-view of Brisbane at night.

As well as our international expansion to Australia with Death & Co Brisbane and Death & Co Melbourne.

We Have The Ideal Growth Strategy

Gin & Luck’s growth strategy is uniquely designed to maximize expansion while minimizing risk, setting us apart in the hospitality industry. By leveraging strong developer partnerships, the majority of new cocktail bar opening costs are covered via external funding, allowing us to focus on operational excellence and brand building. Our flexible approach to hotel deals—ranging from management agreements to ownership opportunities—enables us to scale efficiently while aligning with market dynamics. Additionally, licensing agreements create investment-free revenue streams that extend the reach of our brands globally, reinforcing our reputation as an industry leader. This unparalleled strategy combines financial prudence with bold innovation, driving sustainable growth and long-term success.

A glass of whiskey with smoke coming out of it.
Bartender pouring a cocktail into a glass

Our Mix of Legacy & Agility

Recognized among the top bars across the country, our legacy brand is a solid foundation for our nimble approach to growth. Through initiatives like our Death & Co sister brand, Close Company, and our expansion into hotels with Midnight Auteur, we’re able to minimize build-out costs and maximize operating margins.

Close Company was created as an evolution of the Death & Co experience — one centered on fantastic cocktails but suited for new, untapped audiences. Iterative but not repetitive, Close Company is designed to seamlessly land in markets that crave high-quality experiences without pretense. 

The demand for our brands is such that landlords are willing to subsidize 80% to 100% of total opening costs.*

Our Plans for 2025 & Beyond

From new bars to new business ventures, we plan to garnish cities across America with our signature offerings over many years. It starts with three key projects lined up for the next 12 months.

1

Nashville

Our Nashville Close Company project is slated for an early Q2 2025 opening a fully funded project budget.

2

Atlanta

In Atlanta, we've secured $400 per square foot in Tenant Improvement funds for our second Close Company, coming to the city in 2025.

3

Seattle

Our Seattle Death & Co location is secured with a $1.85M project budget from the developer.

Planned Openings

2025
  • Savannah - Municipal Grand, a Midnight Auteur hotel

  • Nashville - Close Company

  • Las Vegas - Close Company

  • Atlanta - Close Company

  • Fashioned, our consumer facing education platform

  • Seattle - Death & Co

  • Australia - Death & Co Melbourne + Death & Co Brisbane

USA map with stars in the states where Death & Co is located.

We must overcome many risks in order to be successful.  Without limitation these risks include, severe weather, fire, flood, pandemic, economic change, changes in the tastes of the consumer, changes in pricing from suppliers, changes in local real estate markets, interest rate variance, labor unrest and changes in personnel.

Watch Our Investor Q&A

Watch our most recent replays to gain valuable insights into our company and this exciting investment opportunity. This is a fantastic chance to learn directly from our leadership team and understand our vision and strategy. Stay tuned for future webinars where you can participate in live Q&A sessions and get your questions answered in real time.

Stay tuned about future webinars

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Our Investors: Leaders in Hospitality and Beyond

Woman with light brown hair smiling in front of a gray backdrop.
Kimberly Grant
Former Global Head of Restaurants and Bars – Four Seasons Hotels and Resorts
Man with gray hair and glasses wearing a gray suit and a white shirt.
Michael Doneff
VP, F&B Concept Development, Four Seasons Hotels and Resorts
Man with a white shirt smiling with a bar in the background.
Willy Schlacks
CEO of EquipmentShare

Awards

The World’s Most Essential Bars

2016, 2017, 2018, 2019

The World's 50 Best

Best Bars in America

2017, 2019

Esquire

World’s 50 Best Bars

2020

The World's 50 Best

Most Notable Bar Openings in America

2018

Punch

Top of the Town

2019

5280

20 Best Bars in Denver

2020

Conde Nast Traveler

The Most Notable New Bars in America

2019

Punch

The Bar World 100

2019

Drinks International

The Best Day Trips from the City

2020

Conde Nast Traveler

The Best Barware to Upgrade Your Home Bar

2021

Forbes

World’s 50 Best Bars (51-100)

2021, Death & Co Los Angeles

World’s 50 Best Bars

North America’s 50 Best Bars (#34)

2022, Death & Co Los Angeles

World’s 50 Best Bars

North America’s 50 Best Bars (#36)

2022, Death & Co Denver

World’s 50 Best Bars

James Beard “Best New Cocktail Book” Finalist

2022

Welcome Home

IACP Awards Finalist

2022

Welcome Home

Tales of The Cocktail Spirited Awards “Best New Cocktail Book” Finalist

2022

Tales of The Cocktail

Readable Feast Awards, Best Aesthetic Achievement, Best Single Subject, Book of the Year

2023

Welcome Home

Time – Based Perks

First 15 days
10% off at all Death & Co properties for life
Priority reservations at all Death & Co properties
First 30 days
Priority reservations at all Death & Co properties

"First 15 days" begins on the day this offering is launched (the "Launch Date") through 11:59 pm Pacific Standard Time ("PST") (06:59 am Coordinated Universal Time ("UTC") and ends on the 15th day following the Launch Date. "First 30 days" begins on the Launch Date through 11:59 pm PST and ends on the 30th day.

Amount – Based Perks

Tier 1

$2,500

Priority reservations at all Death & Co properties
Tier 2

$5,000

Tier 1 perks, plus D&C Book 
Tier 3

$10,000

Tier 2 perks, plus 10% off at all Death & Co properties for life
Tier 4

$15,000

Tier 3 perks, plus a signed D&C illustration print from Tim Tomkinson
Tier 5

$25,000

Tier 4 perks, plus a cocktail created for you, named by you

The Team Behind the Brand

Man with beard smiling outdoors.
CEO David Kaplan

With his long-standing experience in hospitality and successful establishment of Death & Co, David demonstrates a deep understanding of the industry and strategic growth. 

Man with glasses making cocktails with a bar in the background.
COO Alex Day

Alex transitioned long ago from bartender to key operational leader, bringing hands-on creative experience and a focus on innovation and process improvement.

Join the Discussion

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FAQs

How much can I invest?

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

How do I calculate my net worth?

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

What are the tax implications of an equity crowdfunding investment?

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

What do I need to know about early-stage investing? Are these investments risky?

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

When will I get my investment back?

The Common Stock (the "Shares") of Death & Company (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

Can I sell my shares?

Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.

Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)

What happens if a company does not reach their funding target?

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

How can I learn more about a company's offering?

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

How do I keep up with how the company is doing?

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

What relationship does the company have with DealMaker Securities?

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.

What’s your share price?

$1.81

What is the minimum investment size?

$1,003.94

Why Should I Invest?

Gin & Luck is one of the industry leaders, the most recognized cocktail brand globally (based on Instagram following, book sales, and media impressions), and has a diversified business base and a uniquely progressive growth strategy. Investing in Gin & Luck offers a unique opportunity due to its proven track record in the thriving $8 billion cocktail bar industry in the US ( and its innovative approach to expansion. The company, known for its flagship venue, Death & Co, has not only established a successful brand but has also become a cultural icon in the cocktail world. Their strategic expansion includes ventures like the new Close Company concept, a line of canned cocktails, and food & beverage driven hotel development and operations, demonstrating a forward-thinking and cost-effective growth strategy. The strength of their brand is further amplified by their award-winning books and robust online presence, highlighting their ability to engage a diverse community and build customer loyalty. Leadership is another strong suit, with a team of experienced industry veterans guiding the company's direction and ensuring profitability. Additionally, the diversification of their business model across different ventures provides multiple revenue streams, reducing investment risk and increasing growth potential. The involvement in real estate through their hotel ventures adds an extra layer of investment security and opportunities for capital appreciation. This blend of success, innovation, and strategic diversification makes Gin & Luck an appealing investment for those looking to tap into a dynamic and growing market.

How do I know Death & Co hasn't peaked?

They have a massive expansion plan underway, opening in new cities in 2024 and beyond and opening with new concepts and partnerships. Firstly, their expansion beyond their flagship brand to ventures like Close Company, canned cocktails, and hotel operations shows they are branching out and finding new avenues of growth. Secondly, the hospitality and cocktail industry is massive. The US cocktail bar market alone is calculated to be $11B and Gin & Luck's established brand positions them to capitalize on this trend. Their proven ability to attract substantial developer investment for new projects indicates strong market confidence in their growth potential. Lastly, the company's plans for international expansion and entry into e-learning platforms for cocktail education help them continue to grow in an evolving market.

Why hasn't a bigger company done this already?

By building organically from the ground up, and starting in the early days of the cocktail renaissance, they were able to do what a bigger brand couldn’t risk doing. Now they are the industry leaders with a long standing pedigree.

How do I get a return on my investment?

Investing in startups is risky and there is no guarantee you will get a return on your investment. However, an exit opens up the opportunity where you could convert your shares into cash or a more liquid asset. Exits include going public, getting acquired by a larger company, or our company buying back shares. If the value of our company grows, then you have a higher potential of making a profit on your investment during one of these exits.

How long are you expecting the company to operate before needing another round?

12-18 months. All incremental funding is intended to be accretive on a price/share and enterprise value basis. Company’s total funding goal is $5M for current phase of fundraising with only a portion coming from this offer.

When will I receive my shares?

Shares will be rewarded after the investment funds clear. This typically takes around 3 weeks after investment

Are there higher fees if you invest via credit card vs. ACH?

No, costs are the same, regardless of how you invest.

Will you be paying out dividends to investors?

No.

Are you an accredited investor?

An accredited investor includes individuals with an annual income exceeding $200,000 (or $300,000 combined with a spouse) for the past two years, or a net worth exceeding $1 million, either individually or jointly with a spouse, excluding their primary residence.

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$1.81
Share Price