Nationally Acclaimed Hospitality Group
Following the success of our visionary Death & Co cocktail brand, we’re expanding to a diverse portfolio that includes bars, hotels, retail sales, award-winning books, and a growing online presence. Now, you can become a part of our future.
Our current Reg CF is now closed, but Accredited Investors can still invest in our Reg D by clicking the button in the above banner.
Bars, online retail, book sales, hotel operations, and more
Plus, the broader hospitality market
An award-winning name in cocktails
A Toast to Our Story
We’ve been in the industry for 18 years and have become a category leader. Our experience and proven track record of success has primed us for even more growth. We have 7,500+ weekly visitors to our bars. Our four brick-and-mortar bars are doing tens of millions in revenue and are all profitable. We’ve written award-winning cocktail books, built brands beyond Death & Co, accrued accolades from industry-leading establishments, launched an online marketplace for cocktail enthusiasts, brought high quality ready to drink cocktails to the market, and more.
More Than Just Food & Beverage
We create award-winning cocktail bars and hotels with thriving food & beverage programs, but we don’t stop there. We’re also bringing the same impeccable experiences to additional businesses such as:
Our online retail marketplace, Death & Co Market
Canned cocktails
Cocktail books and Media
Education platforms
And more
Each of these businesses help drive traffic to our core brick & mortar operations.
Where We’re Going
These projects promise to deliver the one-of-a-kind experiences we’re known for, all anchored by unparalleled hospitality and exceptional cocktails.
Our expansion plan includes captivating destinations in Atlanta, Seattle, and Nashville…
We’re also bringing our signature magic to an iconic casino in the heart of Las Vegas…
And a fully-funded hotel project as part of our Midnight Auteur Hotels joint venture
We Have The Ideal Growth Plan
The hospitality industry is often paved with hefty capital requirements, a roadblock that many companies struggle to overcome. We have identified the keys to growing quickly while giving customers the same exceptional experience they’ve enjoyed for nearly two decades.
Our Mix of Legacy & Agility
Recognized among the top bars across the country, our legacy brand creates a solid foundation for our nimble approach to growth. Through initiatives like our Death & Co sub-brand, Close Company, and our expansion into hotels with Midnight Auteur, we’re able to minimize build-out costs and maximize operating margins.
The demand for our brands is such that landlords are willing to subsidize 80% to 100% of total opening costs.*
An Exceptional Community in an $11B Industry1
The cocktail bar market is projected to be an $11B opportunity. With 163 million Americans dining and drinking out every week2, we believe in the longevity of the hospitality industry, as anchored by our amazing community of enthusiasts – which continues to expand every year. And thanks to our expanding IP portfolio, we’re convinced this is only the beginning of our growth.
Our Plans for 2024 & Beyond
From new bars to new business ventures, we plan to garnish cities across America with our signature offerings over many years. It starts with three key projects lined up for the next 12 months.
Nashville
Our Nashville Close Company project is ready to roll, with a fully funded project budget, requiring just a $150k contribution from us.
Atlanta
In Atlanta, we've secured $400 per square foot in Tenant Improvement funds for Close Company, our Death & Co sub-brand.
Seattle
Our Seattle Death & Co door is secured with a $1.85M project budget from the developer.
Planned Openings
Nashville - Close Company
Atlanta - Close Company
Las Vegas - Close Company
Seattle - Death & Co
Savannah - Midnight Auteur
Chicago - Death & Co
Denver- Close Company
Los Angeles - To be announced
We must overcome many risks in order to be successful. Without limitation these risks include, severe weather, fire, flood, pandemic, economic change, changes in the tastes of the consumer, changes in pricing from suppliers, changes in local real estate markets, interest rate variance, labor unrest and changes in personnel. For a more full description of the risks please see our Form C if you are purchasing shares via Reg CF and our PPM if you are purchasing shares via Reg D.
Investors who believe
Awards
Time – Based Perks
"First 15 days" begins on the day this offering is launched (the "Launch Date") through 11:59 pm Pacific Standard Time ("PST") (06:59 am Coordinated Universal Time ("UTC") and ends on the 15th day following the Launch Date. "First 30 days" begins on the Launch Date through 11:59 pm PST and ends on the 30th day.
Amount – Based Perks
The Team Behind the Brand
With his long-standing experience in hospitality and successful establishment of Death & Co, David demonstrates a deep understanding of the industry and strategic growth.
.webp)
Alex transitioned long ago from bartender to key operational leader, bringing hands-on creative experience and a focus on innovation and process improvement.
FAQs
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Individuals over 18 years of age can invest.
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
The Common Stock (the "Shares") of Death & Company (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email:
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
$1.81
$1001.18
Series C-1 Preferred Stock
2,069,998.45
Gin & Luck is one of the industry leaders, the most recognized cocktail brand globally (based on Instagram following, book sales, and media impressions), and has a diversified business base and a uniquely progressive growth strategy. Investing in Gin & Luck offers a unique opportunity due to its proven track record in the thriving $8 billion cocktail bar industry in the US ( and its innovative approach to expansion. The company, known for its flagship venue, Death & Co, has not only established a successful brand but has also become a cultural icon in the cocktail world. Their strategic expansion includes ventures like the new Close Company concept, a line of canned cocktails, and food & beverage driven hotel development and operations, demonstrating a forward-thinking and cost-effective growth strategy. The strength of their brand is further amplified by their award-winning books and robust online presence, highlighting their ability to engage a diverse community and build customer loyalty. Leadership is another strong suit, with a team of experienced industry veterans guiding the company's direction and ensuring profitability. Additionally, the diversification of their business model across different ventures provides multiple revenue streams, reducing investment risk and increasing growth potential. The involvement in real estate through their hotel ventures adds an extra layer of investment security and opportunities for capital appreciation. This blend of success, innovation, and strategic diversification makes Gin & Luck an appealing investment for those looking to tap into a dynamic and growing market.
They have a massive expansion plan underway, opening in new cities in 2024 and beyond and opening with new concepts and partnerships. Firstly, their expansion beyond their flagship brand to ventures like Close Company, canned cocktails, and hotel operations shows they are branching out and finding new avenues of growth. Secondly, the hospitality and cocktail industry is massive. The US cocktail bar market alone is calculated to be $11B and Gin & Luck's established brand positions them to capitalize on this trend. Their proven ability to attract substantial developer investment for new projects indicates strong market confidence in their growth potential. Lastly, the company's plans for international expansion and entry into e-learning platforms for cocktail education help them continue to grow in an evolving market.
By building organically from the ground up, and starting in the early days of the cocktail renaissance, they were able to do what a bigger brand couldn’t risk doing. Now they are the industry leaders with a long standing pedigree.
Investing in startups is risky and there is no guarantee you will get a return on your investment. However, an exit opens up the opportunity where you could convert your shares into cash or a more liquid asset. Exits include going public, getting acquired by a larger company, or our company buying back shares. If the value of our company grows, then you have a higher potential of making a profit on your investment during one of these exits.
12-18 months. All incremental funding is intended to be accretive on a price/share and enterprise value basis. Company’s total funding goal is $5M for current phase of fundraising with only a portion coming from this offer.
Shares will be rewarded after the investment funds clear. This typically takes around 3 weeks after investment
No, costs are the same, regardless of how you invest.
No.
Join the Discussion